We have experimented with many blends to produce high-quality fabric. Linen and wool are blended with naturally occurring fibers and cellulose fibers like cotton, hemp, wool threat and also recycled polyesters. In the reporting years, we have carried out some co-creation projects for business with our business value chain partners. These included:
Hello Bosstomer, is one of the initiatives under Mission Happiness. Its objective is to encourage employees to contribute innovative ideas to solve business challenges. The reporting years marked an improvised execution of this initiative. At JST, a decision to involve employees from departments apart from the Sales & Marketing team had been made. These employees are to meet the customers across all the four product groups. Employees in managerial roles, like Senior Manager and/or Assistant General Manager (AGM) from operations and services verticals were hand-picked. This novelty, seriousness and structure to our approach led to immense customer delight.